Powwow was a different kind of water company. Besides developing the ‘coolest’ water coolers, the people at Powwow really caught the brand bug. The whole company lived and breathed the idea of ‘fresh’. Fresh described the product (water), but it also ran through the very fabric of the organisation. The idea was fresh, and the business thought of itself first and foremost as a service company... a service company that happened to deliver water. Cooler thinking indeed.

When: 1999–2001 Where: Wolff Olins
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