If Orange was a person, and that person kept a scrapbook of thoughts, readings and images – this is the book they would produce.
This is what happens when a brand idea is so well defined and understood, that it's able to take on a life of its own.
The 'Anthology' as it became known, was a coffee table book produced for the second international brand forum in Hong Kong in May 1999. It stands up as the most powerful expression of brand personality I've had the good fortune to be part of.
Sam Wilson (now MD of Wolff Olins NYC) and I got a D&AD award for this back in 2000.