Club Mahindra is part of the Mahindra Group and is India's largest holiday ownership company.
We built the brand and visual identity around the idea of 'Make Every Moment Magical'.
It's an invitation, and a call to action. It can be applied to, and measured against absolutely everything the business does and says. Big or small, inside and out.
The visual expression is based on a Heart Mandala – a traditional symbol of family, friendship and togetherness. Which is exactly what the business is all about, four hearts coming together to form a greater whole.